Nespresso Limited Edition
Theme Concept, Packaging Design, Promotional Materials
Nespresso private sales editions
The Nespresso universe is the world leader in capsule coffees, and remains the leader because it understands and respects it loyal customers.
One way of doing this is the private sales edition, an exclusive line available only to selected subscribers.
More premium than everyday blends, these editions needed packaging that clearly communicated a sense of place and a involved higher level of storytelling.
Using illustration for each concept brought lyrical storytelling, carefully edited to reference recognisable geographical cues.
While each locxation is different, the unifying concept of illustration creates a connective tissue for each edition and builds a design system that is infinitely extendable through time.