M
E
O
Projects

Moulin de Sévery

Client

Moulin de Sévery

Tasks

Brand Identity, Product Packaging, POS, Advertising, Art Direction, Copywriting

Year

2020

Become a premium player in the gastronomy

When we created a new strapline for Moulin de Sévery, tying their 400 year heritage to their focus on great-tasting products, we brought it to life with a bold modern visual identity that confidently communicated the product range and suddenly stood out on shelf.

Above all, it lifted the brand into a new market segment, staying true to its authentic roots while speaking to shoppers in upmarket food halls and delicatessens.

Moulin de Sévery easily found a place in the targetted multiples - Coop, Manor - as well as high quality independent retailers.
Sales increased dramatically, and awareness of the brand and its reputation grew exponentially. Just what a great product deserved.

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