Moulin de Sévery
Client
Moulin de Sévery
Tasks
Brand Identity, Product Packaging, POS, Advertising, Art Direction, Copywriting
Year
2020
Become a premium player in the gastronomy
When we created a new strapline for Moulin de Sévery, tying their 400 year heritage to their focus on great-tasting products, we brought it to life with a bold modern visual identity that confidently communicated the product range and suddenly stood out on shelf.
Above all, it lifted the brand into a new market segment, staying true to its authentic roots while speaking to shoppers in upmarket food halls and delicatessens.
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Moulin de Sévery easily found a place in the targetted multiples - Coop, Manor - as well as high quality independent retailers.
Sales increased dramatically, and awareness of the brand and its reputation grew exponentially. Just what a great product deserved.