We're MEO

Projects

Cailler Roadshow

Client

Nestlé Suisse

Tasks

Branding Workshops, Visual Identity, Storytelling, Copywriting, Illustration, POS, Activations, Social Media Assets, Brand Films

Year

2017

Relaunch a classic Swiss brand in its homeland

The successful rebranding of Cailler in 2017 was the culmination of two years' work, but just the beginning of our relationship with Switzerland's oldest chocolate brand.

Our balancing act has been to keep and treasure the distinctive brand assets that consumers recognise, but bring new storytelling and excitement to the chocolate shlef, supported by POS and activations that immerse consumers.

This story is far from over.

We strengthened the link between the Cailler brand and its home, Maison Cailler, using the factory and its location in the Prealpes to symbolise the tradition, craftsmanship and authenticity that consumers value in the brand.
We evaluated and discarded outdated brand assets to make way for new stories and improved food appeal, emphasising taste as the key differentiator of the product.